Sustainable loungewear - what do we do to achieve it?

At Berlin Fashion Week I was asked, "What does sustainability in fashion actually mean, what are you doing to make your loungewear more sustainable?"

Since the word SUSTAINABLE is now used inflationary, I would like to tell you here exactly what we do to ensure the sustainability of our loungewear collection.

Sustainability in the production of our loungewear

  • Only use natural fibres like mulesing free merino - these fibres eventually rot, unlike polyester/polyacrylic, which (like the PET bottle) never rots and also lets microplastics into our water with every wash! Most natural fibers are also renewable resources and grow back.
  • We only use Italian yarn for our sustainable loungewear. In Europe there are strict rules for dyeing the yarns. In other low-wage countries, the yarn is much cheaper, but there the environmental laws are not very strict and often the dye bath is simply dumped into the rivers.
  • Producing in the EU - short transport distances and no shipping around half the globe, which saves us a lot of CO2. In addition, the factory waste is properly disposed of & recycled in Europe.
  • No plastic bags/polybags are used. Every garment produced is usually individually wrapped in plastic in factories. We find this absolutely unnecessary, in our box the goods are simply stacked unpacked.

Sustainability in the shipping of our loungewear

  • Our tissue paper, which is used for packing our loungewear for online orders, is made from sustainable forestry
  • Our cardboard boxes are made from recycled waste paper in Germany.
  • We ship our loungewear CO2 neutral with DPD and DHL Express Go Green. These parcel services already save CO2 through route optimization, electronic parcel announcements and increased delivery by natural gas/electric cars and track the CO2 still emitted. What is emitted is offset by renewable energy projects and tree planting.

Bottom line: Don't be afraid to ask companies about their actions! I'm glad when someone asks - because I've also put a lot of thought into this topic in order to run as sustainable a loungewear company as possible.

Many companies say they are sustainable and when you ask, there is nothing behind it (this is then called greenwashing)!

Sandra Milacher,

Founder of the loungewear label YOU LOOK PERFECT

P.S.: Please also have a look at our Fair-Fashion-Certificates...

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