From Hamburg to New York

We are very happy that our second Luxury Loungewear Collection is now represented in exclusive boutiques from Hamburg to New York!

It all started on a very very small scale - in 2017 alone with my collection and a big dream at the trade fair for Berlin Fashion Week and only my mom there as a trade fair helper! That the golden times are over, in which one is successful as a newcomer at the fair, we quickly noticed. All buyers of the fashion houses rushed only from appointment to appointment to your big stock brands and did not look left and right..

And when a fraction did stop, the first question was always: "where are you already represented"? Well, and at that time it was nowhere, because it was the first collection and so you were right out before you were even in. Also, when I met some other founders back then, some of whom were exhibiting at the fair for the fourth time without getting a single order from retailers, I asked myself how you can do it...

There must be room for a good product! I could sense that 2018 was already the time for loungewear and was absolutely convinced of my idea. It was a partly very rocky road, but in the meantime we have been able to win great distribution partners in Germany, Switzerland and Liechtenstein. Now many new boutiques and large houses such as Betten Rid in Munich or La dolce vita in Zurich have been added and more will follow. In the meantime even boutiques in France and New York have been added, and the circle of YOU LOOK PERFECT fans is constantly growing. View stores

We are very happy about every single new boutique that joins and is enthusiastic about our quality and brand! And meanwhile some retailers and agents even get in touch by themselves. That is the most beautiful thing! So there is still room for new brands on the market, but you need a very long breath, a tendency to get back up after every setback and a lot of support to get through these tough early days....

 "I didn't fail - I discovered 10,000 ways that didn't work"

(Thomas Alva Edison)

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