After the encouraging success of the first luxury loungewear collection from YOU LOOK PERFECT, the second strike now follows: In the loungewear online shop as well as in selected boutiques and hotels, the second fair fashion collection invites you to discover and feel good. The label remains true to its promise and continues to focus on premium women's loungewear knitted from high-quality natural fibres. After all, the last collection showed that sustainability and home office trends have created a gap in the market that YOU LOOK PERFECT has been very happy to serve since 2018: elegant yet cosy clothing for women who also care about the sustainable and fair production of their fashion. Since the loungewear of the Austrian label is knitted and not sewn, it already has an elegant touch, which is underlined by the timeless yet modern styles. In Europe, YOU LOOK PERFECT is the only fashion label that specializes in sustainably knitted luxury loungewear.
Consequences of the pandemic
The pandemic has given the company an extra boost, selling out the merchandise of the first collection faster than they could re-produce. Even for the current second collection, the post-production is already running at full speed again, because the goods were sold out so quickly - increasingly also in the stationary trade. Corona sends many people to the home office who still want to participate in the video conference in style and comfort. What could be better than spending the whole day in loungewear? The boundaries between the office and the couch are blurred and so the big advantage of loungewear over conventional homewear emerges: still comfortable to wear at home but with the upgrade of elegant everyday fashion.
The perfect yarn is merino
But of course not everything stays the same. Customer feedback is reflected in several new cuts and styles, as well as in the new loungewear sets, which put together selected outfits to make online shopping easier. And even the bestsellers from the first collection are literally in a new guise, as the entire second loungewear collection for women is now knitted from exclusive Italian Merino yarn. This yarn is produced by one of the last merino manufacturers in Italy and is mulesing-free, i.e. animal-friendly sheared and cuddly soft. The wearing properties of merino wool are perfect for use as a year-round loungewear yarn, as merino cools on hot days and warms on cold days, it has an elegant fit, does not bulge and is suitable for sensitive skin.
Sustainable production in Europe
The production site for the second collection is also new, located close to the sea near Porto in Portugal. The loungewear label remains true to its fair fashion principles and has also signed a contract with the highly professional knitting factory to ensure that working conditions meet its own high criteria. This ensures that the workers are paid above the minimum wage and that there is no child or forced labour, which is often enough still a sad reality in the textile industry. The production in Europe also has ecological reasons, because thanks to shorter transport routes the loungewear has a much smaller CO2 footprint than a production in Asia, furthermore the producer uses renewable energies and also the shipping is climate neutral as well as plastic-free and the products themselves are biodegradable.
Loungewear is the new workwear
The young label now has a year ahead of it, in which the distribution of the new collection and the further development of the brand will be the main focus. In Germany, Switzerland and Liechtenstein, professional sales agencies already represent the new loungewear collection, which YOU LOOK PERFECT has successfully placed in high-end retail outlets. In Austria, the label is already represented in several 5*Superior hotels. Because the team around founder Sandra Milacher noticed one thing from the skyrocketing sales figures last year: The trend towards home offices makes homewear and its elegant sister loungewear more than just a fashion phenomenon, which will certainly accompany the industry for a long time to come. The demand will continue to increase during the pandemic and even after it is over, many will remain in the home office or simply want to be chic at home and do something good for themselves. In addition, the longed-for travelling will come again, because loungewear is also particularly suitable for this. Influencers and celebrities have been wearing loungewear for a long time when travelling and also when doing yoga.